Diary of an

Event Planner

Welcome to the Hilton “Diary of an Event Planner” content series! Catch up on the latest industry trends, tune into best practices from top leaders, and follow along with our teams as we plan internal conferences and customer events worldwide.

  • Gerilyn Horan on June 30, 2022

    Looking Ahead at the Planner Landscape – And Explaining the “Why” to Stakeholders

    • Events

    As VP of Group Sales & Strategic Accounts for Hilton, I want to extend my personal thanks and sincere applause to planners everywhere for continuing to execute meaningful events and successful meetings while navigating the post pandemic landscape.  I know I don’t have to tell you that business travel and in-person events are making a […]

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  • Kelly Knowlen on January 24, 2022

    Adapting to the Unknown

    • Phase 4: Event Details
    • Phase 6: Post-Event

    We have a lot to catch you up on since our last article in November! As we’ve mentioned many times throughout the pre-event planning process, the key to executing any successful event is FLEXIBILITY. As we headed into December, just two weeks out from conference, Omicron hit the U.S. The new strain of the virus […]

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  • Kelly Knowlen on November 9, 2021

    Planning an Event During a Pandemic

    • Phase 2: Alignment
    • Phase 4: Event Details

    The safety and security of our attendees and team members are always priority #1 when planning an event. Never has it been more important to create a plan to keep everyone not only safe but also healthy. One of the biggest challenges of planning an event during a pandemic has been aligning on health protocols. […]

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  • Veronica Seaman on November 9, 2021

    Creating Event “WOW” Moments

    • Phase 4: Event Details

    As event professionals, our mission is to ensure that conference content is engaging and impactful. We want attendees to not only gain profound knowledge during the event, but also feel inspiring once the event concludes. While engaging content is imperative to the success of any event, more often than not, it is the “wow” moments […]

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  • Shelley Ryan on November 9, 2021

    Conference Creative & Branding Development

    • Phase 4: Event Details

    Conference branding is much more than just a logo. Strong creative branding sets the tone and creates a consistent visual thread through your event. By weaving your creative theme through all elements of your digital and onsite branding, you will build awareness and strengthen recognition for your event. Consistency is key! Not sure where to […]

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  • Chiara Tacca on October 18, 2021

    Eat, Drink, and Plan a Conference

    • Phase 4: Event Details

    As we begin navigating through conference objectives and content, our planning team is able to dive deeper into the timing, flow and meal functions of the event. It’s important to make sure attendees are fed and happy through the duration of your event! To have a successful meeting or event, it is critical to identify […]

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  • Taylor Hiller on October 18, 2021

    Building an Effective Space Matrix

    • Phase 2: Alignment

    There are many elements and intricate details that go into conference planning. As we have shared in previous posts, it is crucial to establish the core objectives for the conference, stakeholder objectives, and what you want the audience to take away from their event experience. Once strategic objectives and goals have been established, it is […]

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