Diary of an

Event Planner

Welcome to the “Diary of an Event Planner” content series! Join us in our journey as we plan and execute our first in-person Hilton event, in over three years, this December in Vegas.

The conference – Americas Commercial Conference 2021 – will bring together Hilton’s commercial leaders from Marketing, Sales, Customer Experience, Commercial Operations and several properties. These teams will meet to engage, align and continue to drive recovery initiatives.

Written by members of our internal event planning team, these diary entries will showcase the most integral steps of the event planning process, while also highlighting real-time learnings and candid advice and guidance for planners during this unique time.

  • Kelly Knowlen on August 22, 2021

    Conference Budgeting in our New World

    • Phase 3: Contracting

    Every event professional knows that one of the first steps of conference planning is budgeting. Sometimes a budget must be created before you even receive approval to plan an event.

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  • Kelly Knowlen on July 1, 2021

    Finalizing Contracts

    • Phase 3: Contracting

    Once dates and locations have been solidified, locking down and contracting with the hotel and agency partners is a top priority.

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  • Kelly Knowlen on May 1, 2021

    Request for Proposal Process

    • Phase 3: Contracting

    The Americas Commercial Conference presented an excellent opportunity to showcase to our commercial leaders the company’s largest resort in the world and newest property, Resorts World Las Vegas, which officially opened in June.

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  • Kelly Knowlen on May 1, 2021

    Setting Up for Success

    • Phase 2: Alignment

    This month, the first core planning team meeting was held to review roles and responsibilities of the committee. We walked away from the meeting with a high-level outline of action items and next steps.

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  • Kelly Knowlen on April 1, 2021

    Getting on the Same Page: Internal Alignment

    • Phase 2: Alignment

    Well, it’s official! Leadership approved the conference, in addition to several others taking place over the next two years. We have a lot of planning to get started on!

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  • Kelly Knowlen on April 1, 2021

    Building our Talented Team

    • Phase 2: Alignment

    This month, we received approval to hire two event managers and a coordinator. We are so excited to expand our team!

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  • Kelly Knowlen on April 1, 2021

    Off to the Races!

    • Phase 1: Approvals

    Good news travels fast! Since that first meeting when conferences were discussed, we’ve had multiple requests for meetings from various other teams and leaders throughout the organization.

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