Diary of an

Event Planner

Welcome to the Hilton “Diary of an Event Planner” content series! Catch up on the latest industry trends, tune into best practices from top leaders, and follow along with our teams as we plan internal conferences and customer events worldwide.

  • Isabella Schultz on March 13, 2023

    Infusing Physical and Mental Wellness into Events

    • Phase 4: Event Details

    The attendee experience is at the heart of every event. The venue, event messaging, creative signage and branding are all key elements impacting the experience, but an oft-overlooked aspect is attendee wellness. Wellness activations can help attendees feel energized and appreciated while they decompress from the busy days filled with travel and stimulation. Without wellness […]

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  • Isabella Schultz on January 26, 2023

    That’s a Wrap! A Review of the 2022 Global Owners Conference

    • Phase 4: Event Details
    • Phase 6: Post-Event

    Curious what the Hilton Special Events team has been up to lately? Over the past 12 months, the team produced a total of five conferences across the globe, hosting 7,000+ guests, with headline speakers and entertainers from our very own Paris Hilton to Katy Perry and Magic Johnson. The team’s efforts culminated with our largest […]

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  • Gerilyn Horan on June 30, 2022

    Looking Ahead at the Planner Landscape – And Explaining the “Why” to Stakeholders

    • Events

    As VP of Group Sales & Strategic Accounts for Hilton, I want to extend my personal thanks and sincere applause to planners everywhere for continuing to execute meaningful events and successful meetings while navigating the post pandemic landscape.  I know I don’t have to tell you that business travel and in-person events are making a […]

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  • Kelly Knowlen on January 24, 2022

    Adapting to the Unknown

    • Phase 4: Event Details
    • Phase 6: Post-Event

    We have a lot to catch you up on since our last article in November! As we’ve mentioned many times throughout the pre-event planning process, the key to executing any successful event is FLEXIBILITY. As we headed into December, just two weeks out from conference, Omicron hit the U.S. The new strain of the virus […]

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  • Kelly Knowlen on November 9, 2021

    Planning an Event During a Pandemic

    • Phase 2: Alignment
    • Phase 4: Event Details

    The safety and security of our attendees and team members are always priority #1 when planning an event. Never has it been more important to create a plan to keep everyone not only safe but also healthy. One of the biggest challenges of planning an event during a pandemic has been aligning on health protocols. […]

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  • Veronica Seaman on November 9, 2021

    Creating Event “WOW” Moments

    • Phase 4: Event Details

    As event professionals, our mission is to ensure that conference content is engaging and impactful. We want attendees to not only gain profound knowledge during the event, but also feel inspiring once the event concludes. While engaging content is imperative to the success of any event, more often than not, it is the “wow” moments […]

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  • Shelley Ryan on November 9, 2021

    Conference Creative & Branding Development

    • Phase 4: Event Details

    Conference branding is much more than just a logo. Strong creative branding sets the tone and creates a consistent visual thread through your event. By weaving your creative theme through all elements of your digital and onsite branding, you will build awareness and strengthen recognition for your event. Consistency is key! Not sure where to […]

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