Diary of an

Event Planner

Welcome to the “Diary of an Event Planner” content series! Join us in our journey as we plan and execute our first in-person Hilton event, in over three years, this December in Vegas.

The conference – Americas Commercial Conference 2021 – will bring together Hilton’s commercial leaders from Marketing, Sales, Customer Experience, Commercial Operations and several properties. These teams will meet to engage, align and continue to drive recovery initiatives.

Written by members of our internal event planning team, these diary entries will showcase the most integral steps of the event planning process, while also highlighting real-time learnings and candid advice and guidance for planners during this unique time.

  • Kelly Knowlen on January 24, 2022

    Adapting to the Unknown

    • Phase 4: Event Details
    • Phase 6: Post-Event

    We have a lot to catch you up on since our last article in November! As we’ve mentioned many times throughout the pre-event planning process, the key to executing any successful event is FLEXIBILITY. As we headed into December, just two weeks out from conference, Omicron hit the U.S. The new strain of the virus […]

    Read More
  • Kelly Knowlen on November 9, 2021

    Planning an Event During a Pandemic

    • Phase 2: Alignment
    • Phase 4: Event Details

    The safety and security of our attendees and team members are always priority #1 when planning an event. Never has it been more important to create a plan to keep everyone not only safe but also healthy. One of the biggest challenges of planning an event during a pandemic has been aligning on health protocols. […]

    Read More
  • Veronica Seaman on November 9, 2021

    Creating Event “WOW” Moments

    • Phase 4: Event Details

    As event professionals, our mission is to ensure that conference content is engaging and impactful. We want attendees to not only gain profound knowledge during the event, but also feel inspiring once the event concludes. While engaging content is imperative to the success of any event, more often than not, it is the “wow” moments […]

    Read More
  • Shelley Ryan on November 9, 2021

    Conference Creative & Branding Development

    • Phase 4: Event Details

    Conference branding is much more than just a logo. Strong creative branding sets the tone and creates a consistent visual thread through your event. By weaving your creative theme through all elements of your digital and onsite branding, you will build awareness and strengthen recognition for your event. Consistency is key! Not sure where to […]

    Read More
  • Chiara Tacca on October 18, 2021

    Eat, Drink, and Plan a Conference

    • Phase 4: Event Details

    As we begin navigating through conference objectives and content, our planning team is able to dive deeper into the timing, flow and meal functions of the event. It’s important to make sure attendees are fed and happy through the duration of your event! To have a successful meeting or event, it is critical to identify […]

    Read More
  • Taylor Hiller on October 18, 2021

    Building an Effective Space Matrix

    • Phase 2: Alignment

    There are many elements and intricate details that go into conference planning. As we have shared in previous posts, it is crucial to establish the core objectives for the conference, stakeholder objectives, and what you want the audience to take away from their event experience. Once strategic objectives and goals have been established, it is […]

    Read More
  • Isabella Schultz on October 11, 2021

    Mastering Event Communications

    • Introduction
    • Phase 6: Post-Event
    • Uncategorized

    “Communication is key” – I’m sure you’ve heard this statement before! Well, I’m here to tell you that this is 100% true when it comes to planning and executing a successful event. Any event – small or large – starts and ends with communication. From pre-event planning through to post-event reflection, our teams rely heavily […]

    Read More