Hybrid Event Content

Easy Flow Of Content Makes For An Engaging Event

Engagement goals are extremely important to establish as you start to plan your hybrid event. First, decide how you want your audience to receive event content, then begin planning the event engagement details. Engagement can be as simple as a chat feature or as complex as polling, live Q&A, photo and video uploads, break-out rooms and document sharing. The level of engagement required for your event will impact which platform you choose. Platform costs will vary based on complexity.

Set Engagement Goals

Attendees Can Engage Many Ways

Chat

From informal networking to a virtual reception, use chat room features to foster community and shared ideas.

Polling

Poll your attendees in advance for event preferences, during sessions for speaker engagement and after the event for their feedback.

Live Q&A

Realtime Q&A sessions serve to engage a digital audience and deliver event content along with the opportunity for live questions.

Photo and Video Uploads

Content such as welcome videos, session videos, speaker interviews and event photos offer virtual attendees a more personal experience.

Break-out Rooms

Invite your large virtual audience to reconvene in small virtual rooms, where attendees can collaborate and network more effectively.

Document Sharing

Making brochures, research papers, infographics and other event documents available online gives attendees an easy way to share with their teams.

Advice from the Experts

Content Tips

Keep your presentations simple by minimizing or eliminating animations and videos to limit the amount of bandwidth needed to live stream.

Consider contracting a subject matter expert or one of your event speakers to moderate the chat with a virtual Q&A for a specified amount of time. This will add value to your attendees and increase engagement with both virtual and in-person attendees.

Explore the benefits of pre-recording content, specifically if you have any “pre-event” engagement or content. This allows you to troubleshoot last-minute on-site issues, rather than manage an additional live broadcast before your event officially kicks-off.

Shifting To Hybrid

Pivoting To A Global Hybrid Event Model And The Lessons Learned

Learn from Us

Hybrid Content Case Study

Hybrid event lengths and timing will differ by event. For more information on how hybrid event agendas and programs vary based on business and engagement objectives, review the case studies found in the Playbook.